Serenity Spa & Retreat is a business based in Texas, focused on providing an oasis of relaxation and rejuvenation for its clients. The goal of this project was to completely rebrand their business identity, creating a cohesive and compelling visual experience that resonated with their target audience.
The design concept was seamlessly applied across all touchpoints of the brand, ensuring consistency and a unified experience for clients. This included everything from custom candle packaging, which featured soft, muted tones and minimalist design, to a well-curated social media campaign that communicated the brand’s luxurious and peaceful atmosphere.